Ontario Lottery and Gaming Corporation (OLG) and the National Hockey League (NHL) have announced a multiyear partnership designating OLG’s PROLINE+ sportsbook product as an Official Sports Betting Partner of the NHL, marking the League’s first sports betting partnership in Canada.
Under the multiyear deal, OLG becomes an official NHL partner for sports betting on both its PROLINE+ digital sports betting platform and the new PROLINE product at retail lottery outlets across Ontario. The partnership provides OLG with distribution rights to the League’s official logos and cross-promotion across NHL digital and social channels.
“The OLG-NHL deal is a big win for our valued sports bettors,” says Dave Pridmore, OLG’s Chief Digital and Strategy Officer. “A partnership with a world-class organization like the NHL will help complement the ultimate sports betting experience for hockey fans on PROLINE+ and PROLINE at retail, where our players can execute legal single-event wagers and other unique bets on a sport they love.”
PROLINE+ is the presenting sponsor of the PROLINE+ NHL PreGame at the 2022 Tim Hortons NHL Heritage Classic, the official fan festival of the March 13, 2022 outdoor game between the Buffalo Sabres and Toronto Maple Leafs at Tim Hortons Field in Hamilton, Ontario. OLG is proud to sponsor this event as the NHL Heritage Classic makes its first appearance in Ontario.
“As we prepare to stage our sixth NHL Heritage Classic this weekend in Hamilton, we’re thrilled to announce PROLINE+ by OLG as the NHL’s first official sports betting partner in Canada,” says Kyle McMann, NHL Senior Vice President, North American Business Development. “As a leading gaming entertainment operator for more than four decades with an excellent track record in Ontario, OLG is an ideal partner for the NHL to begin our transformative entry into this space in Canada and to further engage our avid Canadian fan base.”
The OLG/PROLINE and NHL partnership includes:
- Unique and engaging NHL content delivered across proline.ca and NHL digital platforms.
- Exclusive OLG/PROLINE and NHL events and promotions at retail outlets and online with PROLINE+.
- Special co-branded promotions for sports betting enthusiasts during select 2021-22 regular season games, and the Stanley Cup Playoffs, Stanley Cup Final and 2022-23 season.
OLG and PROLINE have been proud supporters of sports in Ontario for decades. This partnership with the NHL further demonstrates OLG and PROLINE’s ongoing commitment to creating new opportunities for sports betting play and developing innovative player experiences both at retailers and online.
Consistent with the NHL’s own responsible gambling initiatives like “Have a Game Plan, Bet Responsibly,” OLG promotes responsible gambling across all its gaming products and features online player tools and educational materials from OLG’s globally recognized PlaySmart program, which received the highest level of certification from the World Lottery Association.